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        THOUGHTS_

Thoughts

A collection of thoughts & learnings from the Mustard team.
Jika Jika: From Grassroots Promoters to Festival Owners
From humble beginnings, Jika Jika! are one of the few institutions that have persisted and made the leap to becoming festival owners. As a continuation of previous parties, Jika Jika! have a view to creating a night that represents what people want to hear as opposed to their own personal choices, expanding their musical horizons from the more niche bookings that initially took more of a focus.
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Jika Jika: From Grassroots Promoters to Festival Owners

5 digital marketing tips for exhibition marketers to increase attendance
In a growing industry of trade shows and exhibitions, how do you convince people to attend yours? Given that most people who attend exhibitions will spend the majority of their time on social media and digital platforms engaging with their fellow community - digital marketing is more important than ever.
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5 digital marketing tips for exhibition marketers to increase attendance

Halloween in the City
Halloween in the City 2017 really put Manchester on the map, with National Press naming it as one of the top Halloween events for families to visit within the UK. Working with our client City Co, we launched the brand Halloweenmcr across social, achieving outstanding results.
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Halloween in the City

Thoughts

How in-Event Coverage Can Benefit Future Marketing Campaigns
In event-coverage is a great way to put everything you have been promoting for the past 11 months into practice, you can shift from the angle of a sales driven ‘Come to our event’ message,
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How in-Event Coverage Can Benefit Future Marketing Campaigns

Thoughts

How to manage a Social Media Crisis
Brand reputation is everything; it’s the difference between customers and no customers. This reputation can be tainted with just one tweet or Facebook post and all brands are at risk.
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How to manage a Social Media Crisis

Thoughts

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